THE INGEGNI T-SHIRTSINGEGNI periodically produces t-shirts in limited series, called
capsules. Each T-shirt sale comes with a digital ownership title provided in the form of an
NFT that will allow the T-shirt to be worn in the metaverse.
Each t-shirt features the INGEGNI writing and logo
with the writing reversed but legible in the mirror or when taking a selfie.
As a result,
the selfie taken wearing the t-shirt appears more "real" than reality because only the selfie has the word "straight". The result is disturbing, and this disorientation creates the basis for a
reflection on the perception of reality.By creating collaborations with other luxury brands, the concept is to create very exclusive limited edition garments and objects that have the collaboration brand and the INGEGNI logo mirrored.
The resulting objects become "real" in selfies but show their uniqueness even when worn because with the writing backwards the objects obviously remain recognizable to all the other people who see them!These t-shirts with the writing written backwards allow you to "show off" an
exclusive product when worn; because with the writing backwards; which however also
transmits in a refined way a message of attention to social issues, because
although very exclusive, its exclusivity is also directly linked to the support of social activities.
As a result, we have created objects sold with
Hyper Exclusivity that serve to support
Inclusivity activities.
To know more click
here.